Advice to Small Online Business Owners

Simply create a well structured PPC campaign in an afternoon and budget $100/day to achieve real success.

Targeting hundreds of thousands of keywords means gaining the knowledge, creating a strategy and developing a system by which to manage them.

Is this the proper fit for all businesses?
Some businesses? Just a few?

Google at all teach that PPC campaign structures should go after the tail using ever smaller campaigns with a vast number of ad groups with neat and tidy keyword groups.

For SEO we want to optimize existing pages and create pages where there are gaps in important keyword sets. These could mean dozens if not hundreds of pages.

In-house SEM guru, Agency, Bid management applications, Analytics and continuous multi variant testing are just a few of the ingredients needed to evaluate and manage the long tail strategy.

This is all good and fine for the national brands, the retailer with thousands of products, and the lucky blokes with fat margins, but does all this effort and expense make sense for every type of business? For every budget and small or local business? For unique product and service niches?

I would recommend that the local accountant, lawyer, dentist, plumber the like be take the time to do a full cost assessment of chasing the long tail before they jump in head first.

How many keywords does a person use when they search for a dentist in their home town? I fully agree the dentist must realize that “Dentist” is not targeted and needs to expand. However the expansion may only be 100 keywords to cover all the bases.

Instead of a dedicated SEM, hiring an agency, and creating a vastly complex and expensive system to chase the long tail they could simply create a well structured PPC campaign in an afternoon and budget $100/day to achieve real success.

I’m not advocating against the long tail, or against SEO and the various tools like Wordtracker to take on huge keyword sets. It is a truly powerful strategy. I just want to point out that it is not for everyone. I would advise small businesses, folks with limited budgets and resources or those with niche verticals to carefully evaluate the time , effort and cost of going after the long tail. I’ve seen many businesses chase their tail and they look just like my dog.

You will loose nothing but Your Chains

Today when I was watching Pictures of Protestors of “Occupy Wall Street Movement” I found one very interesting slogan and can not resist writing about it.

Slogan was, “You will Loose Nothing but Your Chains”.

What is the meaning of Chains?

Let me explain as per my little knowledge; whenever we vote our so called Leader who shows us Dreams of Our Future betterment and about changing of our life. We start believing on him and give our priceless “VOTE” to him. But we don’t have power to see those peoples who are hidden behind him.

Who are they? They are those Multi National Corporations who fund (Invest) our so called Leader whom we vote. Before Funding (Investment) in that particular person they get assurance from him to get profit against there investment.

In the end result, they both get richer and richer because the policies our so called leaders make in the shape of legislations they provide benefits to only those Multinational Corporations. They never bring a legislation which provides benefit to us.

For Example, “Operation Iraq Liberation” was clearly started for “Oil” and Bush and Dick Cheney’s Investors got assurance before they win the election regarding their Oil Profits. Now whole worlds know they all are richest of the Country.

So where are those Chains?

They tide us in the Chains of huge Taxes, debts and made us Donkey because we have to work atleast on two spots to survive. So this, “Occupy Wall Street Movement” brought a chance for us to break those chains and get free from their greedy system. We must support them and make our future safe.

Computer is a Necessity or Addiction?

We can say first it was necessity but now we are addicted of computers. Influence of computers in our daily life is increasing day by day. Computers are necessity now and its part of our life. In my point of view computer has change our social life, our way of living, our priorities, our culture, our emotions & behaviors or maybe I can say computer has changed me totally.

In the past we were meeting physically and for it we have to travel which was a healthy practice. But now we meet our friends on computer. Our priorities are also changed regarding friends and relatives, we love only those who can chat with us online instead of coming to our home and disturb our online workings and activities.

There is no doubt computer is a heaven for learners. Whatever we want to learn or want to know we can with movements of our finger tips. The whole world is open in front of us just like a book and we have absolutely full control and command regarding our own choice and wishes. So we can see, we can read, we can develop our skills, we can make Friends, We can take Part in anything “What we Want” but……

We are loosing our health physically and mentally in both ways. We are loosing our relations physically and emotionally as well. We are loosing every event which needs physical activities. We are working just like robots. We are loosing watching and feeling the Natural beauty.

We have to manage our daily life with a plan in which we clearly decide and restrict ourselves regarding usage of computer. I know it will not be an easy task for addicted people like me but we must follow our plan and try to be healthy not only physically but mentally as well.

Falcon Football Tournament

Falcon Football Club which is located in G-7/2, Islamabad has arranged an Football tournament with there club Name Falcon Football Tournament in which 22 teams of Islamabad are participating to win it. Here some pictures from opening tournament and during match.

Do we Apart Now? Debate between USA & Pakistan

Well this is an debate which is going on in different online forums between US & Pakistani online friends which is growing with every day pass. So some facts and my point of view regarding the subject is……..

Aid? – $1.5 billion for what? killings? What about our money our financial losses? they are $60 billion. How much personnel you lost? 1500? We have lost more than 35000 civilians only, more than 6500 army personnel’s, for whom? for what? These are hot questions for me right now.

let me tell you the real secret behind this corporated war which is for continue supply of drugs with the help of US multinational companies who grows in popi crop in Afghanistan because the environment is very effective for popi crop and they never want to loss the money which they earn with these drugs production. Do you know how much they bring drugs from Afghanistan to USA and European countries monthly? please make a research on it. They are earning almost $300 trillions per annul which is minimum earnings because there are much more than that which is hided by people like meulon and Leon Paneta kind of stuff.

Another interesting thing is the whole NATO supply line is based on the help of Pakistan and do you know how much they pay for that all transportation ad corridor fee? Do you have any idea? well how could you know that lol because you people believe what they want to show you and what they want you to listen, let me tell you they are paying nothing…..none….not a single penny for it. what a shameful act. Do you know if we calculate how much we have loss in this regard? than your so called aid is nothing but a peanut against what US is geting back from us by not paying these original payable. I think in the bills which maybe presented in front of Finance Department of USA they include these non paid money in it too and where it is going you have to check.

One more thing, do you know how much containers which brings goods for US and NATO solders reach to them? just 37% the rest goods are selling in Pakistan’s markets. Who is selling them and where that money goes? did you ever asked that question to your administrators? your army is corrupt and your spy agencies are looting your money twice from you. Let me explain how? First they make money buying these good and than they made further money by selling these good in Pakistani markets and in the end you can easily find these your own tax payed money goods in the market of Dubai, Pakistan and India.

So please keep some research and look how they are making you fool, they don’t have money for social reforms in USA but they have enough money to give in the shape of so called “AID” to Pakistan, Afghanistan, Iraq, India, etc. They don’t have money to create more jobs for their own people living in USA but they have unlimited money to create market places in others countries why? They don’t have money for health reforms in USA but they have enough money to spread condoms in our countries through NGOs, why? They have no Social Safety nets for their own people but they are willing to distribute money to buy a bunch of 100 goats in Pakistan and Afghanistan, why?

You people must realize one thing. we are not your enemies but your administration who must have to look after you first, not to us but they are forcibly spending money on us which I never want to take neither any other Pakistani reluctant to take from them than why they are so keen to give it to me? 

I love US people’s because they are just like me who are looking for a normal life want a secure job, want to get married and raise kids have fun, love to listen to musci and discover the world by traveling and for all that stuff want enough money to earn from my job, what difference come between us? why the emotions are so high against one another? what is irritating us?

My Simple answer is, “Conflicts and Wars” we must unite to say one word to our administrations, “Enough is enough – We do not want more Wars”.

I hope I did not hurt feelings of anyone if, than excuse me in advance